Lou Reed 1942 - 2013

Lou Reed at mike

For many of us Lou Reed defined a rock generation. More popular bands filled the charts and the sales balance sheets. While Lou went the way of poet and street talker. From the high concept days of The Factory to finally nesting with the wonderful performance artist and musician Laurie Anderson, Lou lived several life times.

Lou forever at mike

He didn't have a singers voice yet his structures were haunting. There are more in depth obits vying for attention now on the net. Yet, Lou never really cared what other say..


"I don't give a %$#*," , "Who knows or cares?

"I don't expect anything at all from anything and I never have," Lou said. "I'm not trying to change anybody's mind about anything. I'm not trying to win anybody over. I'm happy to get up in the morning. I can tie my shoelaces. I haven't got hit by a car. I just love the music and sound and wanted to make it better, so if someone else wanted to hear it, they'd get some bang for the buck."

XLO Blow Out Sale - 60% OFF

XLO Cables 60% OFF

SPECIAL 60% off all XLO in the Outlet Store. This is a very limited time offer. Use the coupon code: "XLOSuper+10" (no quotes) to get the additional 10% off bringing the total savings to 60% off.
Limited time and stock. Do not miss out. Once they're gone, they're gone.


We've sold a great deal of XLO cables to very happy customers. This is a one time clearing inventory to make room for more stock.

How Records are Made

In honor of True carrying turntables we thought we would share the fundamental process of how records themselves come into existence. Enjoy.

Maggie Gilbson Sings

Maggie Gibson Wehr and axe

Maggie Gibson is another nice musical surprise in Portland. We saw her over the summer and have been waiting for her videos so you can see her live. Well, maybe don't watch the video if you want sonics but definitely check out her songs. Then buy her CD as a download. Fresh music you won't find on the radio.

Analysis Plus Audio Cables now at True Audiophile

Analysis Plus now at True Audiophile

Audiophiles love music and sonics but don't always have the money to go to extreme levels. Should these people suffer? Absolutely not as one of our customers. We know price doesn't always mean best performance. Its taken a lot of listening and hearing our reference system brought to its knees with so called bargain cables.

Analysis Plus Ultimate Oval

Now this no longer happens with Analysis Plus. Starting at $33.60 for interconnects its the same price you would waste at a big box store yet with AP you'll get sonic performance.

Their cables go all the way up to $1000.00/ power cord if you want the best of this tech but there the bulk of the line is a few hundred.

Analysis Plus has long been the #1 cable in the Pro world - you know the people who actually make the music we listen to - and the audio press has not overlooked these cables.

Whenever a Analysis Plus cable gets reviewed it gets raves. As well as Editors Choice

Check out the cables in our store.

Transrotor Turntables at True Audiophile

Transrotor turntables are  now in the store. The Rossini is on display and demo in our Portland store.

Transrotor is Germany's oldest turntable manufacturer. For over 40 years all they have made is turntables constantly perfecting them. The were the first to develop magnetic drive for the platters. Their designs are as stunning as their sonics.